Friday 9 December 2011

First Draft of Ancillary - Magazine


Corina, Lucy, Ellie and I have worked on this magazinie front cover together: Lucy on pictures, Ellie on background and colours, Corina on text and branding, and me on layout and editing. Initially, we chose to imitate TV Quick magazine - to be specific, an issue concerning Becky and Steve in Coronation Street, unfortunately, this magazine is now closed and no longer in production. Here is a link to an article about the closure: http://www.guardian.co.uk/media/2010/may/12/tv-quick-faces-closure 

We chose to make a trashy magazine because it would be able to reach a wider market; the colours are bright and colourful so it will catch the potential readers' eye as they walk past the magazine stand. We chose to use the colours: pink, purple, white and blue because they are widely known for being a women's choice of colours, through research we found that soap operas are ultimately for working women who come home and want to forget about their lives through watching others'.

I chose to make the layout appeal to a younger market - whilst older audiences do watch soaps - of around the ages of 15-30. I have used white banners which correspond with the purple banners that E4 - where most of the featured programmes are aired - use and the banners that were also used on the original TV Quick front cover. I also used the same font throughout the magazine front cover (Berlin Sans FB) to create a brand identity so when potential readers see it they will recognise it.

(Q3) Here are some audience feedback comments I have recieved concerning the FC:
  •  Make barcode smaller and needs to be in bottom right corner, it’s never in the centre of the page. That’s prime space for text.
  • Change the Berlin font, it doesn’t look like anything used in existing texts. You need something simpler, but also sans serif. Maybe use the same font you used for “vows and rows” but play around with size, boldness, colour?
  • And needs one really bright accent colour to make unique selling points stand out.
I will take these comments into account, 2nd draft on it's way :)

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