Monday 12 December 2011

Planning for TV Magazine: LOVE SOAP

This was our initial plan for the magazine front cover: we wanted Kate and Mason on the front, with the headline 'Vows and Rows'.

Going off the layout for TV QUICK, we drew out where we wanted the content to appear. From this point of view, the title box is too close to Kate's eyeline, so we made that smaller, and made other adjustments along the way.


Creating the title was easy enough, we went into WordArt and created one from there. TV Quick use a very bold font, with bright colours; so we chose the font 'IMPACT' and chose a soft pink and dark purple to create our brand identity. We realised that the  pink background blended in with the characters hair, so we changed the colour to a soft blue insteas.

In this image, we have now Photoshopped all the image, deleating all of the 'green screen' background and placing them in their appropriate places. We went along with the theme of E4 branding by creating banners for the soaps' names and tilting them at angles. The target audience, we decided, was women 15-30 so we knew that we wouldhave to use colours and images that they could relate to.

(Q3) This is the latest version. Through audience feedback we have changed the font, the colour of the unique selling points and moved the barcode to the bottom right.

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