Going off the layout for TV QUICK, we drew out where we wanted the content to appear. From this point of view, the title box is too close to Kate's eyeline, so we made that smaller, and made other adjustments along the way.
In this image, we have now Photoshopped all the image, deleating all of the 'green screen' background and placing them in their appropriate places. We went along with the theme of E4 branding by creating banners for the soaps' names and tilting them at angles. The target audience, we decided, was women 15-30 so we knew that we wouldhave to use colours and images that they could relate to.
(Q3) This is the latest version. Through audience feedback we have changed the font, the colour of the unique selling points and moved the barcode to the bottom right.
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